Exceptional wristwatches for kids to learn time
Nobody is born knowing
how long fifteen minutes is.
Try it. Set a blok and watch closely
No gimmicks, no alarms, just a simple visual timer to help with the passage of time
Rotate the bezel and align the start of a Blok with the minute hand to learn the fundamentals of time management
- 2mm sapphire crystal
- 100m water resistance
- Japanese LumiNova
- Swiss ETA quartz movement
- 30 day returns Any reason
- 2 year warranty Movement and build
- Ages 4 and up No reading needed
Premium kids' watch · From $189.00
BLOK 33. 33mm, a first watch for a small wrist.
Four colourways, one size. The run-thru strap fits any wrist.
The grown-up one · From $379.00
BLOK 38 GMT: For older wrists featuring two time zones
Swiss nylon polymer over a steel core. Swiss Made Ronda GMT movement. 2mm sapphire crystal. Rotating timer bezel with lume. Screw-down crown and case back, 100m water resistance.
The dial innovation
Most of a clock's day is spent between the numbers.
Normal dials have the hour hand between two numerals for most of the hour. An adult reads through that without noticing. A child asked what it says will often tell you "somewhere between two and three." We call that gap no man's land - we solved that design flaw.
Conventional Dial
The hour hand spends almost all of its time between two numerals, not clearly indicating which hour it currently is.
"Somewhere between 2 and 3?"
Blok Dial
We moved every hour off a point and into a Blok. The hand sits inside the hour's own zone rather than between two numerals.
"It's in the 2. 2:38."
The co-founders first test with the prototype
"We're like...halfway there."
Thirty minutes from their grandparents' house, my kids set a thirty minute Blok on an early prototype. Fifteen minutes in, the youngest said that ^ out loud to nobody in particular. No "are we there yet" just confidence - the moment we knew that Bloks were a thing - Neil.
You say a number, your child turns the ring to the start of that blok, and from then on the watch is the one being asked how much longer. It is a simple concept, but infinitely empowering.
The bezel is marked in 5, 10, 15 and 30 minute "Bloks". Each number is the length of time for the minute hand to pass.
What owners tell us
TIME CONFIDENCE - knowing how much longer.
We built BLOK for the car, the countdown and the bedtime negotiation. Owners keep putting it to new uses - we've been shocked but the number of ADHD messages we get...
My son is fascinated with setting Bloks for all of our activities and I no longer hear "Are we there yet?"
Thomas A. · verified owner
I got one for my girlfriends 6 year old autistic son. He has problems switching tasks unless he knows how long he has left.
r/Watches, public forum post
I like how it has a timer on the edge. I will use it to time when someone says "you have 5 minutes left."
Owner, age 8
She learned to tell time the very same day she received it.
Verified review, BLOK 33 Glow
My (adult) wife happens to have tiny wrists and a real problem keeping track of time.
WatchCrunch, public forum post
I've been jealous of my kids' BLOK 33's for 2 years now. But now I'm part of the club.
Verified review, BLOK 38 Glow
Quotes are reproduced from verified reviews and public forum posts, attributed to their source. They are individual experiences, not results we have tested for.
How it's built
Kids' watches usually fail at the bit you look through.
Read the reviews under any children's watch and the same complaint comes back: the crystal scratches until the dial can't be read. So that is the part we spent the money on.
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Sapphire crystal
Mohs 9 on the hardness scale. Chosen because a scratched crystal is the most common complaint in this category.
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100m water resistance
Rated to 100m. Showers, baths and swimming are fine. Care guidance ships with the watch.
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Screw-down crown
The crown threads shut rather than pushing in, so it stays secured when it is closed.
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Swiss ETA quartz movement
The same movement family used across Swiss quartz watches. Battery, not charging.
