Blok 33

Fuchsia / Magenta

Our inaugural timepiece, the Blok 33, is a Swiss-made wristwatch with all the watch fanatic bells and whistles:

33mm diameter
ETA Swiss Quartz movement
Sapphire Crystal lens
Screw down crown (waterproof to 100m)

Blok 33 introduces our unique visual time management system: our proprietary rotating bezel, broken into 4 simple timer “bloks” and our dial, itself a reimagining of traditional time markers.

The watch comes with a matching standard size strap, fitting a range of 5" - 6" wrist circumference. This comfortable, run-thru strap is easy to adjust and swap out for different colors or sizes, now available in our strap shop.

Specifications

Materials & Care

Size & Fit

Shipping & Returns

Innovative Time System

The Blok 33 introduces our unique analog time management system. A rotating bezel carries 4 simple time “bloks” that allow a kid to have a clear visual understanding of time passing.

We leave for the park in 10 minutes, set your Blok.

Pack your bag, grab your jacket, and tie your shoes!

Time to go!

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Strap In

No clips, no holes, no fussy buckles. Constructed from a recycled Danish woven textile upper and Japanese Alter-Nappa liner, our comfortable run-thru strap is infinitely adjustable with a durable Velcro closure.

Case in Point

Our 33-millimeter unibody case is designed to the ergonomic imperatives of a kid’s growing wrist. The plant-based biopolymer composition is one part of a suite of next generation materials we are exploring for the world of blok.

Dive! Dive! Dive!

A cornerstone feature of dive watches, the screw-down crown seals the case impenetrably, to a depth of 100m. Though it is, perhaps, ‘unlikely’ that your intrepid child will dive to 100m, it’s still a cool flex.

The Swissness

Crafting exceptional movements since 1856, ETA, the (Rolls Royce) of Swiss quartz movement manufacture, is the ultimate partner to provide Blok 33’s accuracy, shock resistance and unparalleled battery life.

Box Fresh

If we may say so ourselves, our packaging - starring our recycled textile felt padding (composed, almost improbably, of visually-arresting shredded denim) - is startlingly sustainable.